Reports of his suicide, murder and abuse have been filling online forums, however, the poor guy is from South Africa, just trying to earn a living. His name is Sven, he's 15, and a professional Gymnast, and will be competing for the South African team in the 2012 olympics.
I don't think I even need to mention the shame we should feel when our culture can develop such hatred for a child for appearing in one TV ad.
However, I would like to step out on a limb and commend the Ad agency "Leo Burnett" for creating such a memorable ad campaign. For an agency to start an urban legend that takes the net, newspaper and media by storm they should be patting themselves on the back. Brendan Behan put it best in the early 20th century when he said "There is no such thing as bad publicity" however, the rest of the quote has got lost over the years, the actual quote reads: "There is no such thing as bad publicity except your own obituary". And lets face it, if the Frosties kid was murdered because of the hate campaign surrounding him, Kelloggs sales would plummit.
So with such power in the Media, shouldn't we as Christians be pulling together to attempt to harness it? Much as people hate to admit it, if you put it in commercial terms, we're selling the best product possible. In a world where Bill Gates can make billions from sub-standard products, how can we possibly find it difficult to get people to even consider church?Unfortunately I don't have the answers, but I think we should be looking to the world to see what is
stirring up a response in people. After all, Jesus stirred up responses wherever he went, and turned things upside down. Matthew 9 says this: "Jesus, overhearing (the Pharisees critisising Jesus for keeping dis-reputible friends), shot back, 'Who needs a doctor: the healthy or the sick? Go figure out what this Scripture means: 'I'm after mercy, not religion.' I'm here to invite outsiders, not coddle insiders.'" (the message).So the question, do we use modern day marketing to promote Christianity? Or do we continue with little more than Church posters and invites to Christmas and Easter Services?



One of my good friends made a passing comment that stuck in my mind, and I'd like to share it with you.
